Email Newsletters

There are estimated to be 300,000 email newsletters (or ?ezine') circulating the Internet, plus many more circulating on Intranets. These are one of the fastest-growing marketing promotional tools used to improve relationships and attract new target audiences.

The reason many businesses layout their emails as newsletters is because it gives a friendly feel and comes across as informative, thus offering a good method for building customer relationships. Successful email newsletters feature some or all of the following:

• Special offers and prices
• Clever, unique information
• Reasons to come back to your website
• Advice about new products and services
• Personality

Datadial's email marketing software and your email newsletter:

Do you have a system for collecting prospect information and a method for communicating with these potential customers? If not, then you need Datadial's email marketing software.

An email newsletter is a very effective tool for collecting information from your prospects. But you need also to think about how to organise your data under one system, as having to look it up in different places is laborious. Datadial's email marketing software allows you to store your contacts, compose and send your newsletters, and see the results of your campaigns in one location.

Email List Management:

Datadial's email marketing software newsletter application provides a suite of contact list management features to save time in segmenting, updating or deleting contact lists.

Our opt-in feature automates the newsletter subscription process, which includes collecting email addresses from your website and handling all unsubscribe requests.

Our customisable Ezine sign-up forms can be integrated into your website and can be connected directly to your email contact lists.

Newsletter Templates:

Reinforce your firm's brand awareness through professional looking newsletter templates. Datadial's email marketing softwareoffers the flexibility to create email marketing templates using either Datadial's newsletter template builder (which requires no HTML expertise) or webpage templates using your firm's own in-house design process.

Our team can also design a template and then set it up as reusable, so that you just add the text and images before each emailing. Datadial's email marketing software combines it with your overall look and feel for a professional looking ezine communication every time.

Datadial's Tracking:

Datadial's email marketing software provides a comprehensive tracking service for all your newsletters enabling you to better understand your clients' interests. Our real-time tracking reports enables you to track opens, forwards, click-through, conversions and also survey results.

Datadial's Tracking can be download at a recipient-level into Excel to see the actions of each of your subscribers. It can can also track across segments, mailings and driven-website-actions such as store purchases and form registrations.