Email List Management

An increasing number of organizations are moving from offline to online marketing activities to take advantage of such benefits as lower cost, faster speeds and higher levels of personalisation and measurability.

Datadial's email marketing software provides organisations with email list management software to manage their email contact lists, automate the subscription process for email publications, and send and track email communications with members, clients, partners and staff.

Use Datadial's email list management to save time and expense in organising yours various email contact lists. Easily manage targeted email newsletters, surveys, press releases and other communications all from a single web-based account.

Datadial's email list management features include:

Subscription Management:

With Datadial's email marketing software the subscription process can be automated from your website (with customisable sign-up forms) and your email communications. It is also simple to import email contacts from applications (like Act, Excel and Outlook) or from external databases.

All unsubscribe requests are handled automatically through the Datadial's list management and Datadial provides an industry best practices complaint mechanism for addressing unsolicited email complaints.

Segmentation:

Send targeted email communications based on additional criteria such as demographics or previous email activity (click-throughs, survey responses). For example, Datadial's email marketing software could enable you to send a localised message to all its existing clients in Greater London who have made a purchase in the last six months.

Through targeted, personalised messages, companies can more effectively gain responses to their email communications. Datadial's email marketing software provides a simple process for connecting additional information to an email address (like post code, product interests, etc.) and segmenting your email contacts lists. All you will need to do is to add a code (%%salutation%%) into your email message for it to work.

Tracking:

Datadial's email management software provides comprehensive tracking for all your email marketing activities, enabling you to better understand your clients' interests.

Datadial's real-time tracking reports track opens, forwards, click-throughs, conversions and survey results. In addition to aggregate-level tracking, you can download recipient-level tracking into Excel to see the email marketing actions of each of your subscribers.

Datadial's email marketing software can also track across segments and different mailings, purchases, form registrations.