Email Marketing

Email marketing is increasingly recognized as an effective Internet marketing tool. There are several advantages to it when compared with other forms of direct marketing.

Key advantages and benefits

• No printing and postage costs
• Opportunities to enhance online brand awareness through original and exciting styles of emails
• Real-time tracking reports allow for better understand of client interests
• High response rates - 9 times better than other direct mailings
• Opportunities to increase loyalty by building interactive relationships

Datadial's email marketing software solution includes:

• Subscription Management:

Datadial's web-based application provides a suite of list management features to automate the subscription process associated with emails. It is simple to import contacts from applications (like Act, Excel and Outlook) or from external databases.

In addition, Datadial's email marketing software includes customisable sign-up forms that integrate into your website and connect directly with your email contact lists. All unsubscribe requests are handled automatically through the list management software.

• Segmentation:

Datadial's email marketing software provides a powerful segmentation tool. This allows you to send targeted email communications based on additional criteria such as demographics or previous email activity (click-throughs, survey responses). For example, an organisation could use our software to send a localised message to all its existing clients in North London who have made a purchase in the last six months. Through targeted, personalised messages, businesses can be more effective in getting a response to their email newsletter. Datadial's email marketing software provides a simple process for connecting additional information to an email address (like post code, product interests, etc.) and segmenting your email contacts lists. An additional feature is oour 'clean list' function, which enables to clean your mailing lists of undeliverable or bounced email addresses.

• Tracking:

Datadial's email marketing software provides comprehensive tracking for all your email marketing activities, enabling you better understand your clients' interests. Datadial's real-time tracking reports track opens, forwards, click-throughs, conversions and survey results.

In addition to aggregate-level tracking, you can download recipient-level tracking into Excel to see the email marketing actions of each of your subscribers.

With Datadial's email marketing software you can also track across segments and different mailings and track mailing driven web site actions such as store purchases and form registrations.

Benefits of using Datadial's application for your email marketing:

• Save time and expense through automated email list management
• Receive useful help from our friendly team. We always answer the phone within two rings.
• Use our experience to create professional looking templates bespoke to your brand
• Learn in just 5 minutes how to use the system
• Personalise emails with just one click