Evaluate your contact lists
More than 35% of internet users change their email address each year and many operate more than one account. How do you tell which email address are active and which are not.

Know your existing customers better
Direct marketing promotional campaigns (and in particular email marketing) help to identify valuable customers as well as to improve customer retention. The results of a survey will enable you to know your customers better, but you may need to offer a reward to entice them to fill in the questionaire. Think about offering them a prize draw or vouchers.

Brand your email campaign
Everyone wants to look professional, trustworthy and serious. So there is no need to insist that you need to be careful with your email campaign in terms of branding.